Posts Tagged ‘internet marketing services australia’

PAY PER CLICK ADVERTISING

Pay Per Click Advertising is the quickest marketing strategy that will bring targeted leads to your Website.

Pay Per Click Advertising in its simplest form, is where you create an Ad based around certain Key Phrases. You agree with Google as to how much you will pay them every time somebody clicks on your ad. Obviously there is a lot more to it than this simple explanation and the Research for your Primary Keyphrase and associated keywords could take several hours for an experienced researcher.

We use several tools to conduct our research to get the best possible results. A free tool that is valuable is Google’s Adword Keyword Research Tool which is FREE. We also use paid tools such as Market Samurai which is one of the best available Keyword Research Tools on the internet at the moment. There are other tools that we use and each of them add a little bit of value to our process.

The whole idea with Pay Per Click Advertising is to be as specific as you can be with your target keywords. You then need to put a bid in to Google as how much you are prepared to pay for those keywords so your Ad appears anytime someone searches those words.

Once you have identified your Primary Keywords and associated keywords, you begin to put together your whole Ad Campaign.

You prepare the Ad content based on your keyword selection. You need to have a display URL on your Ad and you will also need to tell Google what your destination URL is.

You will have to have a good landing page that again is relevant to the keywords selected for your Ad. Your Landing Page needs to give the visitor the information they were seeking when they clicked on your Ad. You also need to have a Call To Action, tell the visitor what you want them to do. i.e Leave their name and email, buy a product, complete a form, whatever. You must make it clear you want them to do something.

As with any paid advertising campaign, in Pay Per Click Advertising you need to Test the Ad Campaign. Testing is vital so that you get the best bang for your buck. If you fail to test, you could end up losing a lot of money on a campaign that could bring much better results with a little bit of tweaking.

Now this may all sound very easy, and it is if you know what you are doing. Many a campaign has lost large amounts of money in Pay Per Click Advertising because the users did not know what they were doing.

So that leaves you with two options.

The first is to practise and run your own Pay Per Click Advertising campaign.

Secondly, you can get someone with experience, such as Internet Marketing Services Australia, to do the work for you.

WHAT DO YOU DO NOW?

Enter your name and Primary email address in the box below for a 23 minute consultation (valued at $197) with one of our specialist consultants.

MARKETING WEBSITE DESIGN

Internet Marketing Services Australia provide a unique service, in that we create a “Marketing Website Design” related to your particular business niche. Most business owners have often thought a successful website depended on how pretty the site looked, how many bells and whistles it had, and the more the expensive the site the more successful the site would be. How very wrong they were, and they paid heavily for their mistake.

A Marketing Website Design has several components that it MUST have to be functional in its purpose. Firstly, you need to clearly identify what you want the website to do, what is your intent for the website?

• Is the website to provide information only to the general public?

• Do you want the website to capture leads that can be converted in to customers and sales?

• Do you want the website to make Direct Sales to the general public?

• Do you want the website to act as a landing page for somebody else’s product?

The “intent” of a website is an important first step so that you have the right website created for you and allows us to create the right Marketing Website Design for you. It is the specific function that you want the website to perform that is important to us. Internet Marketing Services Australia will create a site that matches your “intent” and therefore give you the edge over your competitors.

Your website Home Page has several seconds to capture the attention of a visiting prospect. Your Page copy or the contents of that page needs to provide enough substance to capture your prospects attention, enough relevant content for the prospect to want to read all the information on the page, and finally a call to action that you want your prospect to take. Most business websites do not contain these components and therefore suffer as a result of that.

So you need to capture your visitor’s attention, feed them relevant information and then direct them to what you want them to do. That is not an easy task to put together, however at Internet Marketing Services Australia we have experienced Marketing Designers who will create a Marketing Website Design that will incorporate the necessary elements for your website to fit in with an entire marketing campaign.

Another mistake that business owners do not know about is that every Page on your website is just as important as the Home Page. We design every Page so that it doesn’t matter which page your prospect goes to first, the equation to capture, feed and direct will still be in place. The structure of the entire website has to be done to make it easy for your prospect to navigate around to every page, and also for the search engines to crawl their way around the website to gather the necessary information they need to rank you in the Search Results.

Finally, it is important from a Marketing perspective that every page on your website is properly promoted for Google and the other major search engines. Internet Marketing Services Australia not only create a great Marketing Website Design, we also use a system to promote every content page on your website for better ranking results. Too much promotion could lead to spamming, too little could have no effect on the results. We have a proven system in place that will generate targeted traffic and rank you highly in the Search Engine Results Pages.

WHAT DO YOU DO NOW?
Enter your name and Primary email in the box on the side for a 23 minute no-obligation consultation (valued at $197) with one of our Specialist Consultants.