Anyway, we have a little story about a young Travel agent who continually provides exceptional customer service to her clients. Her name is Natalie Wheeler and she works at Harvey World Travel, St Heliers in Auckland New Zealand.

Our information comes from one of Natalie’s clients who asked Natalie to book airfares to Australia. We’ll let her tell her story, her name is Margaret.

” Natalie Wheeler is my Travel Agent Hero. She works at Harvey World Travel, St Heliers in Auckland. She is a very exceptional lady. Natalie was unknown to me prior to my trip to Queensland in July 2010.

Upon consulting her at her office, she completed and met my travel arrangements. Most appreciatively exceptional Natalie had completed my departure and arrival documentation. She was efficient and courteous while doing her work and she made me feel as though nothing was too hard for her. Her attitude was certainly an attitude of servitude. She has a fantastic smile, and energy to provide the best service to satisfy my requirements.

While in Queensland, I was unable to fly back because of an illness. I tried to change my flight through Harvey World Travel in Broadbeach. What a totally different reception I got in that office. No assistance at all. The consultant wouldn’t do anything to assist as I hadn’t booked through their office. They were totally unhelpful. Would I go back to that office if I was going to book any travel??? NO WAY, they don’t deserve customers with that type of customer service.

I made one phone call to Natalie at Harvey World Travel in Auckland. It was astounding to see there was no complication for her at all to immediately provide assistance. Natalie changed my flight plans, re-arranged my insurance and promptly notified me as soon as everything was completed. Her eagerness to help me was so evident on the phone and I was very relieved to have someone that provided such exceptional customer service.

Natalie is certainly my Travel Agent HERO and I would recommend her to anybody that requires travel arrangements anywhere. I have never met anybody that provides exceptional customer service as Natalie provides at Harvey World Travel, St Heliers in Auckland New Zealand.

Thank You Natalie

Margaret Joyce”

So there you have it folks. If you find someone who really deserves to be congratulated for exceptional customer service, tell the world and give them the kudos they deserve.

One more plug for this fantastic consultant. If you want to get the best service from a Travel Consultant then you must contact:

Natalie Wheeler

Harvey World Travel

St Heliers Office

Auckland New Zealand

Ph. +64 9  575 3708

Fax. +64 9 575 7278

email: stheliers@harveyworld.co.nz

Tags:exceptional customer service,harvey world travel auckland,natalie wheeler,new zealand,st heliers ]]> http://www.internetmarketingservicesaustralia.com/exceptional-customer-service-harvey-world-travel-auckland/feed 0 http://www.internetmarketingservicesaustralia.com/keyword-research-for-newbies http://www.internetmarketingservicesaustralia.com/keyword-research-for-newbies#comments Sat, 24 Apr 2010 05:00:06 +0000 admin http://www.internetmarketingservicesaustralia.com/?p=156 KEYWORD RESEARCH FOR NEWBIES.

Where Do I Start?

The first thing that business owners or entrepreneurs do when they go on to the internet is to look at the quickest way to make some money. Most of them want to make a million dollars overnight.  You know what? In all my time on the internet, I have only heard of that being done once. Yep, one launch when one million dollars was made in 24 hours.

Now don’t get me wrong. The guy was pretty good at what he did. He has a good product, he had a great pre-launch, he had the best affiliates, he had some great Joint Venture Partners. So everything put together came off really well for him.

So where does a Newbie start on the internet?

Everything starts with  your keyword research. I don’t care what anybody else says. If you get your keywords wrong you are going to miss out big time on what ever money you thought you were going to make in your business. Learn how to do keyword research properly, invest your time wisely as this will create huge profits for you as you take your business forward on the internet.

What are Keywords?

The keywords are really the words that someone would type in to a search box to begin looking for your product or service.

If you sell “Roman Leather Sandals” and that particular phrase was being searched by a high volume of people, and if the competition of sellers was low, then you could be on to a good thing.

However, if you “advertised” you sandals under the keywords “footwear”, then the results would be considerably different for the worse. That’s because the keyword would so popular there would be literally millions of people searching the phrase looking for all sorts of “footwear” not just your “Roman Leather Sandals”.

Let’s say there are 50 million competitors (this is the number of competition website pages that Google brings back as a result of the search) then that makes your job extremely difficult to dominate that particular niche.

You see, the keywords are where you find your hungry market. You find those phrases where there are plenty of people searching for that phrase. That shows you the market exists. All you need to do now is to get yourself in front of that market.

So it is important to get the keyword research right before you start doing anything in any niche or product sale.

What are the Rules to Keyword Research?

There are generally four rules for keyword research.

1.    The keywords have to be directly relevant to your product or service. If you are selling sandals then you can’t go marketing under the keywords of leather boots. There is no association between the two. Google will give you the best results if your keywords are directly relevant to your product or service.

2.    There has to be a hungry market. That is, a high volume of people actively searching that particular keyword or keyword phrase. Watch the volume of search is not so high that your competition is going to be high as well.

3.    There has to be low competition. The fewer the competitors the easier it is for you to dominate that niche. Spend the time deepening the micro niche to get to the lower competition numbers.

4.    The commercial viability of the keyword phrase. Now, the phrase could be relevant to your product or service, it could have a high volume of search, it could have a low level of competition but if the keyword phrase has no commercial viability it means that the people searching are not really intent on buying anything. They are only along for the Free ride. So change your phrase.

If all these factors are present in your keyword research, and you will find them if you look hard enough, then you could be on to a profitable niche that could bring you a lot of cash.

Now, when you find such a niche, keep it to yourself. Don’t go telling anybody about it, you know why??  Because before you know it, you will have competition and you really don’t want that.

What tools do I need to start?

The best place to start is to use the Free Tools that are available on the internet.

Google have a great tool. Just type in “google keyword tool” in the search box. Click on one of the links and you will be taken to the google tool. Now there are instructions on how to use the tool in the Google Webmaster Tools and also in the
Google Adwords Section. Again, just do a search in the search box and click on the link.

Follow the instructions and play around with the software until you know it well enough to do a live search for keyword phrases.

You can also try, www.freekeywords.wordtracker.com  You can type your main root word in to the search box and then click on “Hit Me”. Again you will be given a list of results that you can look through.

It’s all about spending a bit of time just looking around the internet. Google is your best friend when it comes to getting answers to questions. You can even type in to the search box something like, keyword research. Google will give you a ton of responses and you can look through and learn a little bit more.

The other great tool is Youtube. Go to Youtube and sign up for free. Then you can go to the search box and type in Keyword Research. Now you will get a whole host of videos where people are showing you how to do Keyword Research. It is amazing.

There is so much information on the internet to help you, so take a little time and ask Google.

Now there are a host of Tools that you can Pay for that will make your research a lot easier.

One of the tools is Market Samurai. It is one of the tools that has been around for so long and most of the internet marketers that I know are either still using it or it was one of the tools that they had used previously.

Market Samurai is a fantastic tool but again, you have to learn how to use it.  There are some great tutorials that are included in the one off investment cost. I would advise anybody buying this product to watch the videos several times and to practise using the product over and over again until you are familiar with all the
areas within the product that will help you in your research.

Keyword Research Pro is another tool that is fantastic to use. Created by Fabian Lim in Singapore, this tool has the same functionalities as Market Samurai and then has a few more.

There are too many for me to go through in this article. I would highly recommend this product to really give your keyword research a boost.

I could probably go on and on about different tools so I’ll just leave it there for now. As I said before, you can always search on Google and you will find plenty more other tools to play with if you want.

How Important are Keywords?

Like I said at the start. The keywords are where it all starts in the online business world.  In other articles we are going to discuss different marketing strategies all designed to drive a whole lot of targeted traffic to your website. Now if you have made a big mistake in your keywords at the start, then you are going to struggle when it comes time to implementing the money making strategies.

When we talk about setting deep back links to your website, again you need to have made the best choices when you selected your keyword phrases.

EVERYTHING hinges around the right keyword selection.

So, how important are keywords? It’s where it all starts and where it could all end.
Take your time and do your research. Make wise choices from the information you receive. Chunk the niches down to the tightest micro niche possible to give you the best start.

Keyword Research is one of the most important elements of your internet marketing strategies to boost your online business. Do it properly and do it right.

Find the right tools that you want to use for your research. Focus your time and get stuck in. Don’t get distracted by too many different products or niches at the same time. Choose one. Do your Keyword Research and move on to the next step.

What’s the next step?  I’ll get on to that in my next article.

First of all Keyword Research should be conducted before you write the article. The keywords are important as they are the phrases that someone would type in to a Google search to look for the information that you have provided. As an example if you are writing an article about article marketing, then the keyword phrase you should optimize is article marketing.

You should know what the search volume is for your keyphrase and also what the competition is. Where there is a high search volume with a low competition rate, then that is a good keyword phrase to target.

The keyword Phrase needs to be in the Title of the Article. It should also be in the first sentence of the article. The keyphrase should be scatted throughout the article at a density of around 3%.

Make sure that your article contains good quality content. Do not insert the keyword phrase in a manner that your article looks and sounds spammy. Remember, write for your audience first and then for the search engines.

Try to keep the articles to around 500 words. Keep it interesting so that it holds your reader’s attention and also gives them the urge to visit your website for more valuable information.

Do not sell yourself, your product or service in your article. Keep that space just for quality content that you are giving to your readers.

The author resource box or signature is the place for you to sell yourself. Have one call to action and a link to your Website in this area. This area is valuable for you to further the relationship with your reader so use it wisely.

Some article sites will not allow links in the body of the article. However, they do allow a link in the resource box or the author signature. Make sure you have a link back to your website. An anchor text link to your website using your primary keyword phrase will help build your ranking for that keyword phrase.

Once your article is written, submit it to quality article Directories. Ezine Articles, Article Dashboard, Go Articles are just a few of the Directories that you should submit to. There are some automated programs that will submit your article to numerous article directories at once. However I prefer to manually submit my articles to achieve maximum benefits from my article marketing.

Some Articles directories will take a few days to authorize and publish submitted articles. A condition of most directories is that your article is available for reprinting a use by others providing they keep it fully intact including the links and resource box. This will help build the links back to your website as well as give you further credibility as an expert in your subject.

Once the article is published, promote it further through Twitter, Facebook, Social Bookmarking and your blog. Done properly, article marketing will quickly drive traffic to your website and build strong links back to your website.

Good Luck and good writing.  Enjoy your article marketing as another strategy of internet marketing services.

Now, will they leave their name and email as a matter of course? No way. They have to be encouraged to do that. How? By offering them something of value in exchange for their details.

Some will call it a bribe, others will call it an enticement. What ever you call it, the important thing is to give away something that your visitor will value in exchange for their name and email address.

The value of getting their name and email address is that now they get put in to your database system. The system used to capture their details is your automated lead generation system. It works 24 hours a day, 7 days a week, every week of the year. Once it is set up properly, it is a set and forget system. Even while you are asleep, on holiday or at work. It doesn’t matter where you are. Your automated lead generation system continues to offer your visitors something of value and captures their name and email address in exchange for that.

What’s so important about capturing their details?

Well, here’s where it gets exciting. Now you have the opportunity to keep in contact with them. Building a relationship of trust and value. You continue to give them valuable free content to build that relationship. Then when the time is right, you give them an offer to buy a product from you. The statistics show that once the relationship is created, a good proportion of the lead database will purchase. When they purchase once, they will most likely purchase again and again.

And guess what? You probably guessed right. The system that we use to build the relationship is automated as well. Imagine that, having hundreds or thousands of leads in a Database that is automatically being looked after. A system that nutures your relationship until the Prospect is willing to become a customer. An automated lead generation system that continues to nuture that customer to purchase more of your products and services, then encourages them to tell their friends and family about you as well. Now your customer has become your raving fan. All done by a system that operates 24 hours a day, every day of the year whether you are awake, asleep, or on holiday or at work. A completely automated system you set up, then allow to do all the hard work for you.

The world of automated lead generation is certainly where you would want to take your business. You’ve probably heard this saying before, if you’re not using it, you can bet your competitor is.

As usual, enter your name and Primary email in the box on the right above. Act quickly, we can only take on 7 new clients.

In layman’s terms, your website becomes your online store. You can have it designed any way you want, with text, images and video clips. What ever you want you can have created in to your website.

Now, this is where most business owners and inexperienced web designers and marketers fail. You see, it’s not about how flashy your website is, or how many pictures and videos and products and “stuff” you have on your website. It is all about your “intent” on what you want your website to do. This is one of the most valuable internet marketing services that you will have so you need to get it right.

In most cases, you will want your visitor to do one thing. That is either buy your product or service, OR leave their name and email address so that you can keep in contact with them. Why would you want their name and email if they aren’t going to buy? A very clever question I would say. The answer, is so that you can maintain contact with that visitor, who is now a Prospect. You will send valuable information to that prospect and ocassionally offer something of value that they might like to purchase.

Now, once they purchase you move them from the Prospect box in to the client box. Now I’m getting ahead of myself. That is another system that gets really exciting for you the business owner. Another one of the many internet marketing services that you will have at your disposal to increase the value of your business on the internet.

Anyway, back to the website. So it’s not all about flash and dash. It’s about structuring your website to have the necessary tools or program software to do what you want it to do.

Your Website is your first point of contact with a visitor. In internet terms, you have around 5-7 seconds to capture that visitor’s attention and keep them on your site. You need to create instant rapport and begin building a relationship with that visitor. You need to create a relationship of trust so they will feel comfortable buying from you.

We recommend a Headline that is going to grab their attention. Something that makes them stop for that brief second and wonder what you have to offer.

We recommend a short video with a brief explanation of who you are, and how you are solving a problem for your visitor. They don’t want to be sold to, they want a solution to the problem that they have that caused them to look on the internet for your product or service. Sales talk doesn’t cut it on the internet. Offering a solution to their problem does. You might even have a video of a satisfied customer who has used your product or service. Social Proof is the most powerful recommendation you can get.

Your website should have good quality text explaining the problems that people suffer and the solution that you provide. If an average 14 year old can understand it, then it’s good enough. Stay away from technical, complicated language as that will scare most people awy.

If you don’t have a video of yourself, try using an image. People want a visual connection with who they are buying from. A photo or video will really help in that regard.

A strong call to action should be placed strategically throughout the page if you are only selling a product or service. If that is the action that you want your visitor to take, then tell them. Make sure the first call to action is placed in the top part of your website before the visitor has to scroll down. This is the area we call “above the fold”. If you’re asking for their name and email, then have that above the fold also.

Make sure you have good photos and that all of them are named. Have good clear headings and sub headings. Make sure that all the written content is relevant to the theme of your website.

Most importantly, make sure your website is Optimized for the Search Engines. You don’t need to know how to do this, just make sure that it is done. This will help the likes of Google find you and rank you according to it’s criteria, otherwise called “algorithms”. Again, don’t worry about what it means, just know that it is important.

Well that’s enough for today. As usual, pass this on to anybody you think might find it of value. Add your name and primary email in the box at the top. Register and leave a comment.  We have only scratched the surface of internet marketing services.

In my last Post, I briefly spoke about the changes in traditional advertising and marketing. It is a fact, if your business is not on the internet then your business is going to suffer and your competitors will dominate the industry. If that’s what you want fine. However, if you want to be at the forefront of your industry then you have to implement some internet marketing strategies to get your business the results you want.

First of all I am going to assume that you will engage the services of a Professional Internet Marketing Business Consultant. Having done that, the first thing your business will need is a Plan.Your consultant should discuss the internet marketing services that will best benefit your business and the goals that you have. Your business needs to have a strategy in place to show you where you’re at now, where you are going to be, and how you are going to get there. Please, before you agree to anything, make sure you have a documented plan in place.

What does a good plan look like? Every good consultant worth his salt will know the start of a good plan should tell you:

• the percentage of loss/profit your business has suffered over the past 12-24 months.
• the marketing and advertising strategies implemented by your business
• the costs and budget of previous advertising and marketing you have implemented over a prescribed period
• the methods of tracking and measuring the results of your marketing and advertising
• the equation of cost per lead to your business
• the equation of dollar value per lead conversion for your business
• the value of a customer to your business over 6 month, 12 months and lifetime

Now this is where the rubber meets the road. This is where the difference between a Good Marketing Consultant  and a Great Marketing Consultant makes a huge difference. The second part of the plan is the confidential part that will show you systematically how the Consultant and his team are going to take you from where you are to where you want to be.

This part of the plan will show you the internet marketing strategies that will be implemented for your business. There will be a list of strategies, tools, software and programs, implementation and review periods for you to consider. This plan is a BLUEPRINT of your business success.

Beware of any Internet Marketing Business Consultant that does not discuss a plan and the internet marketing strategies with you before presenting you with a Contract or a Service Providers Agreement.

The plan comes in many shapes and forms, as well as many different names such as Blueprint, Proposal, Future Strategic Plan and so on. Be prepared to pay for this valuable document as some companies charge in excess of $5000US for it. Although costs vary, it should show you the value of the contents. How much do you want  your business to succeed?

Take heart in the words of a Coach to the Millionaires, “Your business is not about your product or service. Your business is about Marketing”. This quote was often referred to in the traditional sense of marketing. Now with the growth of the internet, the meaning remains the same. The only change is the strategies incorporated by the experts to bring about the desired results.

Talk again soon when we start looking at the internet marketing services that will make a difference in your business. Before I forget, enter your name and primary email address in the box on the right. Take action and do it now.

Register and leave a comment. Talk soon.

Retail and small businesses that persist in using traditional Gold Coast Business Marketing methods will find their competitors quickly dominating their industry. The old saying is that it will never be too soon to change, however it could be too late.

Let’s put this in to perspective. Local small and medium sized businesses have been hit terribly hard by the economic crisis of the past two years. Thousands of local businesses have been hurt and are still trying to see their way to profit in the short term and in to the future. So with so many businesses struggling, you don’t have to be a rocket scientist to understand that you have to do something different to stand out from the others.

Now you may be interested to know that in November 2009, the Queensland Retail industry advised all their members that if they were not on the internet, then they were doing themselves and their customers a disservice. Why?? Because the internet is the growing phenomenon of marketing and advertising. That is where businesses are heading to get their products and services in front of thousands of people actively “looking” for them.

For all businesses in the Gold Coast Business Marketing zone, consider this. Here’s how we see your business.

• Your business needs more customers
• Your business needs more sales
• Your business spends outrageous amounts on newspaper ads, yellow pages, radio, t.v, magazines, flyers etc etc etc
• Your business has no system for tracking which marketing strategy is actually successful
• Your business has no system for tracking where your new business is coming from
• Your business has no system to continue marketing to your current customers
• Your business has no system to build a database of current and new customers
• and so on and so on……………….

How many new customers and sales does your business need per week to start making profits? How many do you need to start making REAL PROFITS? The kind of profits where you can now start to spend more time with your family and friends doing the things you want. You could start spending time working ON your business instead of IN your business.

What if we were able to show you:

• a way to slash your advertising costs,
• to increase your sales,
• increase your customers,
• integrate automated systems to capture your new prospects details
• integrate automated customer management systems
• how to get a positive return on your investment
• a system to track and measure your marketing strategies
• and a whole host of other strategies to grow your business and profits……

is that something that we could have a coffee and talk about? If it is, then you need to act quickly. We only have the capacity to accept 7 new clients so you need to be quick. If you miss out on these you will have to go on our waiting list. Gold Coast Business Marketing will never be the same so act now.

We are offering a limited time FREE 23 minute SPECIALIST CONSULTATION valued at $197. So enter your name and Primary email address in the box on the right. Do it now and we’ll speak soon.

Who Else Wants More Customers

At Internet Marketing Services Australia we often talk to our business owner customers. Whenever I talk to business owners the conversation inevitably comes back to the same old question,”Who else wants more customers?”

Unfortunately the process of getting customers and retaining the ones you have is greatly misunderstood.

The journey that business takes us on is often one of more twists and turns than we would like to recollect, often making us lose sight of the fact that there is no better wealth creation vehicle than having your very own business.

If you’d like greater clarity on the subject of getting more customers and  you’re interested in a change for the better where your business can quickly realise additional revenue and profits, then you have come to the right site. Internet Marketing Services Australia are here to offer value to you and your business.

Make no mistake, the dream of financial freedom is alive and well for switched on businesses owners. Those who understand that in order to turbo charge their business  into a wealth creation vehicle, there are certain success characteristics that need to be followed and developed to achieve long term business success. Internet Marketing Services Australia will help you develop and implement those very characteristics for your business.

Imagine being able to link into a system as near to turn key as possible that quickly drives your revenues through the roof and improves your profitability, catapulting you way past your competition.

Further imagine a business churning out excess cash and making profits that you can use to fund the purchase of appreciating assets, that over time will build you and your family’s wealth. Now that’s uplifting, that’s motivating. That’s what inspires us to do what we do. Internet Marketing Services Australia help build businesses.

However we do understand that there is no more distrusting environment than the internet. This is not about trying to sell you a product but rather provide some additional FREE information. In your own time hopefully, you will come to the conclusion that hey these guys know their stuff and I want more customers. Perhaps I should look into what services they do offer for sale that could help me grow my business.

You’re about to discover 2 incredible options you can select from so that you can get additional information to help you move forward from where ever you and your business are currently:

So please we encourage you choose an option that you feel comfortable with. Leave your name and Primary email address and we’ll get that information out to you ASAP.

OFFER ONE

Your Guide titled “More Customers Please” valued at $47 is yours FREE. Simply enter your first name and email in the information box to the right.

You’re about to discover…

• how to tap into the power of the internet to get more customers

• the difference between a run of the mill website & a marketing website

• 5 critical time proven characteristics of successful business owners

• what is the most misunderstood business function essential to long term success

• how customers make purchasing decisions

• the difference between institutional advertising and direct response marketing

• why we only use direct response marketing

• how you can measure ROI for every promotion run so you can quickly rate what’s working and what’s not

• the four strategic categories you can use to grow your business

• how best to promote yourself to get more customers

• why 96% of businesses fail in the first five years and how you can insulate your business from becoming a part of that statistic

• 5 essential time proven success characteristics to achieving long term sustained growth in your business.

• what specialised knowledge you must focus on to ensure the success of your businesses long term

• 20 Marketing mistakes that could prove fatal to your business

To get your Guide titled “More Customers Please” valued at $47 FREE simply enter your first name and email in the information box to the right.

OFFER TWO

Free One on one private briefing on how to get more customers valued at $197

A private briefing 1:1 with a senior business development consultant who will outline for you the four ways of  growing your business from which some research can be carried out leading to the prescribing and development of  a step by step system, which if followed will help grow your business and improve profits quickly.

You’ll discover:

• why it is important to measure the performance of every promotion you carry out

• how to calculate the ROI for every promotion you undertake

• how incremental improvements in performance over a number of areas can act synergistically and lead to incredible boosts in profitability

• what single business skill yields the greatest ROI

• why businesses generally employ 1-3 strategies to get new business, out of the hundreds of possible strategies available to them

• the 4 basic ways to grow your business

• why branding is a waste of money

• on what basis people make purchasing decisions

• how people justify their purchasing decisions

• why testing of any promotion you undertake is so important

• what emotional direct response marketing is

• why the top business owners practice emotional direct response marketing

So leave your name and Primary email address in the box to the right and we will contact you to arrange a suitable time for one of our Specialist Consultants to come and meet with you for a No Obligation consultation.