Internet Marketing Services Australia

Archive for the ‘General’ Category

Article marketing is one of the many internet marketing strategies used by many internet marketers to grow their following and to create strong links back to their website.  There are a few rules that you should keep to so that you get the maximum benefit from this strategy.

First of all Keyword Research should be conducted before you write the article. The keywords are important as they are the phrases that someone would type in to a Google search to look for the information that you have provided. As an example if you are writing an article about article marketing, then the keyword phrase you should optimize is article marketing.

You should know what the search volume is for your keyphrase and also what the competition is. Where there is a high search volume with a low competition rate, then that is a good keyword phrase to target.

The keyword Phrase needs to be in the Title of the Article. It should also be in the first sentence of the article. The keyphrase should be scatted throughout the article at a density of around 3%.

Make sure that your article contains good quality content. Do not insert the keyword phrase in a manner that your article looks and sounds spammy. Remember, write for your audience first and then for the search engines.

Try to keep the articles to around 500 words. Keep it interesting so that it holds your reader’s attention and also gives them the urge to visit your website for more valuable information.

Do not sell yourself, your product or service in your article. Keep that space just for quality content that you are giving to your readers.

The author resource box or signature is the place for you to sell yourself. Have one call to action and a link to your Website in this area. This area is valuable for you to further the relationship with your reader so use it wisely.

Some article sites will not allow links in the body of the article. However, they do allow a link in the resource box or the author signature. Make sure you have a link back to your website. An anchor text link to your website using your primary keyword phrase will help build your ranking for that keyword phrase.

Once your article is written, submit it to quality article Directories. Ezine Articles, Article Dashboard, Go Articles are just a few of the Directories that you should submit to. There are some automated programs that will submit your article to numerous article directories at once. However I prefer to manually submit my articles to achieve maximum benefits from my article marketing.

Some Articles directories will take a few days to authorize and publish submitted articles. A condition of most directories is that your article is available for reprinting a use by others providing they keep it fully intact including the links and resource box. This will help build the links back to your website as well as give you further credibility as an expert in your subject.

Once the article is published, promote it further through Twitter, Facebook, Social Bookmarking and your blog. Done properly, article marketing will quickly drive traffic to your website and build strong links back to your website.

Good Luck and good writing.  Enjoy your article marketing as another strategy of internet marketing services.

So what is Automated Lead Generation? This is a system installed in to your Website that will automatically capture the names and email address of your visitors. These visitors are qualified leads that are searching the internet for your product or service to help solve a problem that they ahve.

Now, will they leave their name and email as a matter of course? No way. They have to be encouraged to do that. How? By offering them something of value in exchange for their details.

Some will call it a bribe, others will call it an enticement. What ever you call it, the important thing is to give away something that your visitor will value in exchange for their name and email address.

The value of getting their name and email address is that now they get put in to your database system. The system used to capture their details is your automated lead generation system. It works 24 hours a day, 7 days a week, every week of the year. Once it is set up properly, it is a set and forget system. Even while you are asleep, on holiday or at work. It doesn’t matter where you are. Your automated lead generation system continues to offer your visitors something of value and captures their name and email address in exchange for that.

What’s so important about capturing their details?

Well, here’s where it gets exciting. Now you have the opportunity to keep in contact with them. Building a relationship of trust and value. You continue to give them valuable free content to build that relationship. Then when the time is right, you give them an offer to buy a product from you. The statistics show that once the relationship is created, a good proportion of the lead database will purchase. When they purchase once, they will most likely purchase again and again.

And guess what? You probably guessed right. The system that we use to build the relationship is automated as well. Imagine that, having hundreds or thousands of leads in a Database that is automatically being looked after. A system that nutures your relationship until the Prospect is willing to become a customer. An automated lead generation system that continues to nuture that customer to purchase more of your products and services, then encourages them to tell their friends and family about you as well. Now your customer has become your raving fan. All done by a system that operates 24 hours a day, every day of the year whether you are awake, asleep, or on holiday or at work. A completely automated system you set up, then allow to do all the hard work for you.

The world of automated lead generation is certainly where you would want to take your business. You’ve probably heard this saying before, if you’re not using it, you can bet your competitor is.

As usual, enter your name and Primary email in the box on the right above. Act quickly, we can only take on 7 new clients.