Internet Marketing Services Australia

Article marketing is one of the many internet marketing strategies used by many internet marketers to grow their following and to create strong links back to their website.  There are a few rules that you should keep to so that you get the maximum benefit from this strategy.

First of all Keyword Research should be conducted before you write the article. The keywords are important as they are the phrases that someone would type in to a Google search to look for the information that you have provided. As an example if you are writing an article about article marketing, then the keyword phrase you should optimize is article marketing.

You should know what the search volume is for your keyphrase and also what the competition is. Where there is a high search volume with a low competition rate, then that is a good keyword phrase to target.

The keyword Phrase needs to be in the Title of the Article. It should also be in the first sentence of the article. The keyphrase should be scatted throughout the article at a density of around 3%.

Make sure that your article contains good quality content. Do not insert the keyword phrase in a manner that your article looks and sounds spammy. Remember, write for your audience first and then for the search engines.

Try to keep the articles to around 500 words. Keep it interesting so that it holds your reader’s attention and also gives them the urge to visit your website for more valuable information.

Do not sell yourself, your product or service in your article. Keep that space just for quality content that you are giving to your readers.

The author resource box or signature is the place for you to sell yourself. Have one call to action and a link to your Website in this area. This area is valuable for you to further the relationship with your reader so use it wisely.

Some article sites will not allow links in the body of the article. However, they do allow a link in the resource box or the author signature. Make sure you have a link back to your website. An anchor text link to your website using your primary keyword phrase will help build your ranking for that keyword phrase.

Once your article is written, submit it to quality article Directories. Ezine Articles, Article Dashboard, Go Articles are just a few of the Directories that you should submit to. There are some automated programs that will submit your article to numerous article directories at once. However I prefer to manually submit my articles to achieve maximum benefits from my article marketing.

Some Articles directories will take a few days to authorize and publish submitted articles. A condition of most directories is that your article is available for reprinting a use by others providing they keep it fully intact including the links and resource box. This will help build the links back to your website as well as give you further credibility as an expert in your subject.

Once the article is published, promote it further through Twitter, Facebook, Social Bookmarking and your blog. Done properly, article marketing will quickly drive traffic to your website and build strong links back to your website.

Good Luck and good writing.  Enjoy your article marketing as another strategy of internet marketing services.